The concept of self-care may bring to mind images of inspirational quotes typed in a flowing font, aimed at over-stretched, harassed working mums who desperately need and deserve to ‘take some me time’ and wash their troubles away in a fragrant bubble bath, chased by either a superfood smoothie or a ‘cheeky’ glass of wine. If I sound a little cynical here, I’ll admit that I am a little, and I’ll outline why. Rest assured, I am a lover of baths, smoothies, wine, relaxation and relief from the often-gendered work of caring for others. It is absolutely not my intention to shame those who practice specific ways of looking after themselves or the professionals who support them. I do want to unpack notions of self-care, emotional literacy and wellness, because I believe it’s in all of our interests to examine the industry built around them, the practices and products we’re sold and the voices that are centred or silenced. As Skunk Anansie proclaimed in the nineties (to the delight of my teenage self), “Yes, it’s f*cking political, everything’s political!”